Purpose of the Speech
Here is how the purpose of that speech could be written.
PURPOSE - This speech is to be given to sales, sales promotion, and advertising managers.
It will explain what a meeting is and give suggestions on room arrangement, talks, use of visual aids, timing, how to avoid the common mistakes, and how to build a good ending.
Note that I have described the audience in that first paragraph.
That's helpful.
I do this same speech for general audiences and I have to change certain illustrations which are quite familiar to sales groups but might be confusing to a general audience.
As you read that paragraph describing the purpose of this speech you can see that such a statement of your objective will help keep you on the track. So first in this synopsis comes a statement of purpose.
Continued...From "How to Write a Speech"
By: EDWARD J. HEGARTY
Leave a comment | View Comments
