THE Summation -

Now comes the summing up.

What three or four points will you cover in the ending? In this talk these tie in with what has gone before.

They are:

1. Salesmen are trained in sales meetings.

2. Better meetings mean better trained salesmen.

3. Better trained salesmen mean more sales.

As you look over this synopsis you may see how it can help you in writing your speech.

My thought is that as you get down on paper some ideas of what you are to say, other ideas come to you.

By organizing the subject under headings, you can write down any new idea that pops up under the heading to which it belongs. Usually you have some time to think about your speech, and it is a good idea to jot down any idea that comes to you.

Write it on a piece of paper and then transfer it to the outline under the proper heading. It is through these additions that your speech takes on life.

A taxi driver says something, your secretary lets off with a word of wisdom, there's an item in the news - any or all may be speech material. Fail to make notes and they are lost to the world, to you, and to your speech.

Continued...From "How to Write a Speech"
By: EDWARD J. HEGARTY

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