Speech Writing
You're going to write a speech. And you're scared to death. Sure, I know you're not afraid of the speechmaking. Spouting it out is comparatively easy; in fact, it may be fun. But writing-ah! That is another story.
But relax, and let's talk about it. Push aside the paper and pencil, or if you are planning to dictate your speech, tell who-ever's wanting to ask something to come back later. Somehow this invitation to make a speech puffs you up like a gas balloon. Why, I don't know.
How to Write Speeches...
You're the same person you were before you took the phone call or read the email invitation. The ideas you will present to these people will be the same old stuff that you've been giving your buddies and the bartender. There is nothing startling or revolutionary about these ideas. Well, if you are the same person with the same ideas, what's the sense of getting puffed up?
So let's deflate and discuss why they asked you to make this speech. I don't mean what they told you in the invitation - let's go into the real why.
Is it because Whosis is the program chairman, and he knows you or has heard of you? Or maybe somebody has asked your manager in Fort Worth, and he tried to think of somebody and sold you to them. Or perhaps they've got twenty-seven turndowns and in desperation they are grabbing at you. Most invitations are like that. So let's not get puffed up over the request. Sometimes it's a case of everybody in the group has to give speech or toast or...
Then let's consider what they want. Well, they want you to talk for twenty or thirty minutes. They hope you will be good, but they have their ringers crossed. They want you to tell them something, or to sell them something, and they hope you'll do it
From "How to Write a Speech"
By: EDWARD J. HEGARTY
Writing a Great Speech
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Here is how the purpose of that speech could be written.
PURPOSE - This speech is to be given to sales, sales promotion, and advertising managers. It will give them suggestions as to how to run better sales meetings.
It will explain what a meeting is and give suggestions on room arrangement, talks, use of visual aids, timing, how to avoid the common mistakes, and how to build a good ending.
Note that I have described the audience in that first paragraph.
That's helpful.
I do this same speech for general audiences and I have to change certain illustrations which are quite familiar to sales groups but might be confusing to a general audience.
As you read that paragraph describing the purpose of this speech you can see that such a statement of your objective will help keep you on the track. So first in this synopsis comes a statement of purpose.
Continued...
From "How to Write a Speech"
By: EDWARD J. HEGARTY
How to Write Great Speeches
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