Writing is the Trouble
As I listen and make notes I have become convinced that the trouble with speeches is in the writing.
Men who give speeches just don't know how to write scripts that are to be spoken.
There's a difference between written language and spoken language - a big difference.
Most speakers don't know this.
There are certain rules to hold interest, but speakers seem to ignore them.
There are rules to make dull material interesting; to a great army of speakers these are unknown.
All of these rules are simple.
Most good speakers follow them knowingly or unknowingly. Yet it's strange how few of the average speakers know them or remember them or put them to use.
Continued...From "How to Write a Speech"
By: EDWARD J. HEGARTY
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